Category Archives for "Blog"

10 Tips For Buying A Luxury Home

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Buying a luxury home is an expensive and time-consuming activity, it’s normal to feel the need to be certain about the home and location for you and your family.

Therefore in this article, we’ll provide you with 10 tips for effectively buying a luxury property.

One of the mistakes that most people do is consider any expensive house as luxurious. “Luxury property has to be unique and exclusive, in a good way in a desirable way” says Randy Char, senior VP of operations at One Queensridge Place.

While it’s true that most luxury houses are expensive, the definition of luxury may still depend on your perspective or the features it possesses.Continue reading

7 Video Marketing Ideas That You Can Use for Real Estate Right Now

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Video is an indispensable marketing tool for improving your luxury real estate business. High-end real estate properties generally have a small market – it’s crucial that you’re able to earn the prospect’s trust and effectively close the sale when an opportunity presents itself.

Video content marketing allows you to easily express your personal brand, your knowledge, your listings and successes in a visually appealing and effective format. The power of video is undeniable. Stats show that by 2019 video will comprise an astounding 82% of all internet traffic! 83% of businesses believe that video returns a good ROI and 97% of businesses who created video suggested that it improved user engagement and understanding of their business offering.Continue reading

5 Of The Most Expensive Neighborhoods in Atlanta Luxury

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Atlanta is known for having multiple upmarket areas, where houses go for more than twice the national median and incomes per household are also almost double the national average. Some of these wealthy neighborhoods are home to doctors, lawyers and successful business executives, which is why Intown Atlanta real estate is referred to as the land of the 1%.

But where exactly do the richest people in Atlanta live? From the luxurious Buckhead, to the upmarket neighborhood in Kirkwood; we take a look at the top five wealthiest neighborhoods and what they have to offer:Continue reading

9 Explosive Luxury Real Estate Marketing Ideas For 2018

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The Luxury real estate market is definitely a different market entirely than the regular real estate market. Luxury homes are “want to” homes, not “have to” – meaning home buyers typically want to live in these luxury homes whether they are on Marco Island Florida or a luxury home in Detroit, it doesn’t change the fact that these homes are, well in a word, luxuries. In addition, many of these homes are only lived in for a short period of time. The question comes then, How do you market a luxury home? So we’re here to the rescue with 9 Luxury real estate marketing ideas for 2018.Continue reading

Top 5 Club Corp Golf Real Estate In Dallas

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Nothing really says luxury real estate like a private golf club. It’s not the golf itself, I’m pretty sure we’ve all seen golf courses that weren’t luxury real estate but a  good private club just feels like a luxury, kind of like a good spa.   Why pick when you can have both.  The leader in private golf real estate is club corp.  They have clubs from one of Atlanta to almost all 50 states, including more than 5 locations in the Dallas-Ft Worth Metroplex.   Today we’re going to look at the Top 5 Club Corp Golf Real Estate In Dallas!

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How to Become Luxury Real Estate Agent

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If you’ve looked long and hard for ways to become a luxury real estate agent you probably felt like there’s a special club and you weren’t invited.  Once you peel back the curtain, you realize that there’s really no real special club or how to guide.  Yes, there is that “institute” out there but aside from teaching you about why the supposed rich shop at Costco vs Sam’s club you really aren’t going to learn how to become a luxury real estate agent.    So we decided to discover what does it take to break into this highly profitable niche for would be agents.Continue reading


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