{"id":302,"date":"2017-10-27T16:41:53","date_gmt":"2017-10-27T16:41:53","guid":{"rendered":"http:\/\/insideluxuryrealestate.com\/?p=302"},"modified":"2020-10-20T12:37:05","modified_gmt":"2020-10-20T12:37:05","slug":"how-to-become-luxury-real-estate-agent","status":"publish","type":"post","link":"https:\/\/insideluxuryrealestate.com\/how-to-become-luxury-real-estate-agent\/","title":{"rendered":"How to Become Luxury Real Estate Agent"},"content":{"rendered":"

If you’ve looked long and hard for ways to become a luxury real estate agent you probably felt like there’s a special club and you weren’t invited.\u00a0 Once you peel back the curtain, you realize that there’s really no real special club or how to guide.\u00a0 Yes, there is that “institute” out there but aside from teaching you about why the supposed rich shop at Costco vs Sam’s club you really aren’t going to learn how to become a luxury real estate agent.\u00a0 \u00a0 So we decided to discover what does it take to break into this highly profitable niche for would be agents.<\/p>\n

\"How
Luxury In Florida<\/figcaption><\/figure>\n

Know The Luxury Real Estate Market<\/h2>\n

The beginning of any luxury real estate career is going to be understanding the market.\u00a0 Luxury homes are “want to” purchases and work differently than your average home.\u00a0 Well, actually, in practice they don’t, they just appear different to the outsider because of the price tag.\u00a0 The ultra-luxury homes $5 Million and overdo somewhat operate outside of this but for many, a $1 Million home is a regular home, it’s all a point of reference.\u00a0 How do you know the point of reference for a luxury market?\u00a0 You study it.\u00a0 \u00a0In Atlanta, anything over $500,000 is considered luxury<\/a>.\u00a0 \u00a0For San Francisco, that’s a starter home or a brownstone<\/a>.<\/p>\n

\"\"Breaking in the luxury market takes time. I suggest investing your time and learning all you can about the market you are targeting.\u00a0 Go out and experience what the locals do on a daily basis. Find what makes the market unique and why people want to live in that specific area. Don’t be afraid to ask questions. The investment of your time will lead to knowledge and the knowledge you gain will help you for years to come. <span class="su-quote-cite"><a href="http:\/\/www.4salemarco.com\/" target="_blank">Reilly McGregor<\/a><\/span><\/div><\/div>\n
\"How
Luxury Real Estate In Michigan<\/a><\/figcaption><\/figure>\n

Network – Who You Do You Know That Lives In a Luxury Neighborhood?<\/h2>\n

Ask any luxury real estate agent and they will tell you that it’s all about who you know.\u00a0 That’s one of the oldest pieces of wisdom that you’ll find.\u00a0 The challenge for most real estate agents is that they don’t actually know any people with luxury homes to have as clients.\u00a0 Some of the best advice for agents wanting to get into the luxury market is to actually start to ask around for people that live in neighborhoods that you want to sell in.\u00a0 (Did you think we were going to suggest that you ask them if they are rich?!)\u00a0 Attend events in the neighborhoods that you want to work.\u00a0 Befriend the people in the neighborhood.<\/p>\n

\"\"If you want to break into the luxury market then hang with ‘luxury’ people. Get connected with the people who will be buying or selling these home and ‘show up’. Homes already on the market may need someone to host an Open House. Contact the realtor and see if you can host the Open and then door knock the neighborhood inviting everyone there. Then collect as many names, phone numbers and email addresses as possible and stay in touch often.<span class="su-quote-cite">Stan Jones - Dacula GA Real Estate Agent<\/span><\/div><\/div>\n

Network – What Are You Passionate About That Luxury Clients Are Too?<\/h2>\n

For some, breaking into luxury real estate is more about knowing who you are and “where\u00a0 you hang.”\u00a0 This is beyond just who your circle of friends is, it’s a mindset about the market.\u00a0 Do you like the finer things, things that are considered luxuries?\u00a0 There are people that share those interests!\u00a0 This isn’t a shocker.<\/p>\n

\"How
Luxury Real Estate In North Carolina<\/figcaption><\/figure>\n

Example.\u00a0 Let’s say you love wine.\u00a0 You’re a junior\u00a0Sommelier<\/a>.\u00a0 Chances are really, really good that there’s a ton of people that love wine that you could be friends.\u00a0 However, only a few want to learn the fine art of tasting wines.\u00a0 You could join a Wine tasting or wine club and begin to network with a group around a passion.\u00a0 \u00a0Sommelier’s aren’t always luxury clients, but if you’re wanting to break into luxury real estate as an agent you are likely going to be doing the same activities that they do.<\/p>\n

Remember, people are people everywhere.\u00a0 Ron Armstrong adds, “Luxury is a lifestyle, not a price point.”<\/p>\n

\"\"I began in luxury as a direct result of my friends telling me that I am Cosmopolitan and I should work with like minded folks. I appreciate the finer things in life and world travel and should not be working with first time buyers or short sales, etc….this sort of idea…that I was raised in Europe perpetuated this mystique and I was hired on the spot yesterday by a woman selling several homes simply due to my bio. <\/ br> <strong>That I am well dressed in a hippie town also helps.<\/strong><span class="su-quote-cite">Ron Armstrong<\/span><\/div><\/div>\n

Network – Where You Give<\/h2>\n
\"How
ULTRA Luxury Real Etstate In Georgia<\/figcaption><\/figure>\n

You should be sensing a theme here.\u00a0 It’s about who you know.\u00a0 One of the best ways to break into the luxury market is to be a giver.\u00a0 Givers attract others to them, naturally.\u00a0 In particular, if you join an organization around a cause chances are you’ll come into contact with luxury real estate clients.\u00a0 The reason is that most people that have a modicrum of success realize that it’s a bit meaningless without giving and are often a part of organization that gives back.\u00a0 Kind of piggybacking on the point above.<\/p>\n

So it should be clear by now,\u00a0How to Become Luxury Real Estate Agent? – by getting to know more people.\u00a0 It’s all about relationships!<\/p>\n

So, How to Become Luxury Real Estate Agent? – > Hustle<\/h2>\n

You’re searching for\u00a0How to Become Luxury Real Estate Agent and you might get this and you might not, but you got to bring your “A” game.\u00a0 Excellent people are attracted to other excellent people.\u00a0 \u00a0People with successful businesses don’t want to hang out with those that aren’t successful.\u00a0 It’s not that they don’t like them, it’s just that they “feel” different.\u00a0 It’s like a different setting for life for them.\u00a0 \u00a0You need to be a master of the market and the relationship to become a luxury real estate agent.\u00a0 \u00a0It’s not about special marketing (although doing videos like the one below is a great start), it’s going to be about you getting into relationship with people and showing them how excellent you are.<\/p>\n

\"how
Luxury Real Estate in Minnesota<\/figcaption><\/figure>\n

A Word About Presentation<\/h2>\n